For $5M–$50M Outdoor DTC Brands Spending $50K+/mo on Paid
In two weeks, we find where your ad spend is leaking and give you a prioritized 90-day plan to fix it.
Five levers scored. One constraint isolated. Illustrative.
02 / The Problem
Your dashboard says 3.2. Your gut says something's off. Trust your gut.
Blended ROAS is the most flattering number in your business. It mixes returning customers (people who were going to buy anyway) with the new customers you're actually paying to acquire. The platforms take credit for both.
So spend goes up, the blended number holds, and new customer acquisition quietly stalls. You're not scaling. You're recycling demand and calling it growth.
Meanwhile the real constraint, the one thing capping profitable scale, goes undiagnosed. Another quarter passes. Another $150K–$900K in spend allocated against the wrong problem.
If you can't name your constraint, you can't fix it. That's what the audit is for.
What blended metrics hide · illustrative
Looks fine. Board is happy.
The number that decides whether you scale.
The gap between these two numbers is where growth leaks. Most brands have never measured it.
03 / The Mechanism
We score all five growth levers against 500+ diagnostic points. The audit finds which one is your constraint, so every dollar and every hour goes at the right problem.
01
Does your cold-traffic offer convert strangers, or only fans?
02
Persona fit, testing velocity, and whether winners get found or lucked into.
03
Consolidation, budget flow, and whether the algorithm is learning or thrashing.
04
Where cold traffic lands, and why it leaves without buying.
05
Pixel, CAPI, event sequencing. If the data is wrong, everything downstream is.
04 / Deliverables
Six executable deliverables, built from a 500-point diagnostic. Each one is a specific, ready-to-run output, not a list of observations.
$5,000
value
$2,500
value
$2,500
value
$2,000
value
$2,000
value
$1,000
value
$5,000
value
Total value
$20,000 $4,500 flat
No retainer. Everything included. Delivered in 14 business days.
05 / Qualification
06 / Proof
+690%
New customers, year over year: Denali Rods
A performance rod brand with product and credibility, but no Google presence and no visibility into LTV. First full month of Google Shopping delivered a 586% ROAS.
+317%
DTC revenue, year over year: Vycah Gear
A premium camo brand stuck in demand-capture tactics. We rebuilt paid around incremental new-customer growth: contribution margin up 294% in one peak season.
$1M+
Monthly ad-attributed revenue: LifeVac
A lifesaving device brand that plateaued after a 9x surge. Diagnosing offer, creative, and account structure together broke the ceiling, consistently, in a knock-off-heavy market.
"We've seen a 4x ROAS within three weeks of starting the project, while five previous agencies managed 2x at most."
Guillermo Cornejo
CEO, Riders Share
"Direct to consumer sales now account for over 40% of our overall business."
Jonny S.
Owner, Fishing Gear Manufacturer
"They were very responsive. Super helpful and willing to test a large number of creatives to find the most effective strategies."
Heath Schubert
Founder, HLRBO
07 / The Offer
At $50K–$300K/mo in ad spend, one more quarter aimed at the wrong constraint costs you $150K to $900K. The audit costs $4,500, a fraction of its $20,000 value, and tells you where to aim.
[ASK ABOUT OUR HIDDEN BONUS] If you decide to move forward with the 90-day sprint, your $4,500 audit fee is credited against your first invoice.
08 / FAQ
500+ points. Five levers. Six deliverables. A 90-day plan to solve your biggest problems. In your hands in 14 business days.