The Situation
Core Tackle brings innovative fishing lures and techniques to the bass fishing market.
Known for game-changing products like the Hover Rig and TUSH (top sellers on Tackle Warehouse and Omnia Fishing) the brand built strong momentum after its 2023 launch and continued steady growth into 2024.
However, Core Tackle began facing market headwinds that threatened its growth trajectory. Seeking to break through these challenges, they challenged H Street to deliver fresh insights to drive revenue growth.
The H Street Approach
Reporting & Attribution
- Implemented Triple Whale for multi-touch attribution, Sonar server-to-server tracking, and post-purchase surveys to measure the impact of Meta, organic traffic, and the Fish the Moment YouTube channel (owned by the brand).
- Analyzed LTV, AOV, and CAC to set a sustainable target CAC, cross-verifying Meta pixel data with Triple Whale and Shopify UTMs.
- Aligned media spend by SKU with inventory levels to maximize revenue and avoid stockouts.
Media Buying
- Rebuilt Meta from siloed ABOs to consolidated CBO campaigns with broad targeting, diverse creatives, and minimal restrictions-leveraging Meta's algorithm to scale incremental buyers.
- Built a campaign structure that maximized sales by the most popular and profitable SKUs, while also ensuring less popular, but high margin products were advertised at a sustainable rate.
Creative
- Implemented a high-frequency creative testing framework to surface winning hooks, visuals, and messaging while preventing creative fatigue. Testing 1k+ ad variations.
- Built a rapid static image ad testing framework, while working closely with founders to generate rapid UGC style video content, allowing for quick test and learn iterative cycles that continue to drive down CACs.
Conclusion
By pairing advanced attribution insights with disciplined media buying, Core Tackle is now positioned to profitably scale DTC revenue year-round while capturing a larger share of the bass fishing market.
.svg)
