Marketers have largely embraced Meta's broad targeting approach, believing that letting the algorithm "figure it out" is the optimal strategy. However, this conventional wisdom is being challenged by innovative solutions that leverage sophisticated first-party data to enhance targeting precision and efficiency.

Imagine running a business where 30% of your revenue simply vanishes into thin air or a store where 1 in every 3 customers becomes invisible the moment they make a purchase. In the digital advertising world, this isn't just imagination—it's the daily reality for countless businesses who don't even realize they're operating in the dark.

As businesses navigate an increasingly web of consumer touchpoints and marketing channels, the need for accurate, actionable measurement has never been more critical. This guide from Power Digital Marketing’s Chief Strategy Officer, Ben Dutter, dives into the intricate world of marketing measurement and backed by compelling statistics.

One of the most powerful tools in an online retailer's arsenal is Conversion Rate Optimization (CRO). This comprehensive guide delves into the intricacies of CRO and how it can significantly impact your e-commerce business.

Adapting to new privacy rules and technology shifts is essential in digital advertising. Server-to-server tracking offers a solid alternative to traditional pixel-based tracking, which ad blockers and privacy measures now limit.

Media buying is often viewed as the linchpin of campaign success. However, this perspective overlooks the intricate web of factors that collectively determine advertising effectiveness.

In today's digital age, email, and SMS marketing have become crucial tools for e-commerce brands looking to connect with their audience and drive sales. Let's dive into some key strategies and insights that can help you elevate your email and SMS marketing efforts.

What tools do the top brands in direct-to-consumer advertising use for digital marketing and e-commerce? We’ve chatted with hundreds of people at brands, agencies, and SaaS platforms and researched hundreds of websites to find the top tools used for DTC marketing. This list is not exhaustive, so be sure to check for updates!

When comparing TikTok and Meta head to head, there are eight key considerations

Because many unknown and changing variables affect digital advertising campaigns, performance advertisers are best suited to use probabilistic decision-making frameworks. One of these is Expected Value, commonly used by poker players to determine the long-term profitability of certain hands. Before diving into the application for digital advertising, it’s important to understand four key concepts.

According to marketing experts, the average person sees between 4,000 and 10,000 ads in a single day. Digital advertising is complex. It requires understanding consumer behavior, exploiting cognitive biases, and constructing messages that resonate to stimulate purchasing decisions. Here's a 5-step guide to crafting ads that speak to audiences and uncover the psychology behind effective digital ads.Table of Contents: Crafting Ads that Speak to Your AudienceThe Formula for Compelling AdsApplying Behavioral Psychology Theories in Digital Ad Strategies6 Steps to Tailor Ad Messaging through Consumer Personas and Psychographic Data5 Steps to Overcoming Banner Blindness and Ad Fatigue for Sustained Impact

“There is an epidemic failure within the game to understand what is really happening. And this leads people who run Major League Baseball teams to misjudge their players and mismanage their teams.” —Peter Brand H Street’s 1,000% revenue growth was because we finally had the humility to realize that our success as direct-response advertisers had limitations. Previously, we were under the assumption that any advertising campaign with the right strategies and tactics, well-executed, could drive new growth for any business with which we partnered. This assumption was naïve. 

In today's digital landscape, businesses often struggle to effectively leverage social media advertising due to the complexities involved. Countless platforms, changing algorithms, and shifting consumer behaviors make it challenging to run successful ad campaigns. However, this article provides a solution by presenting a comprehensive guide to the three key phases of social media advertising.....

The task of cold emails is daunting, yet it remains a crucial aspect of business outreach. Cold emails serve as a means for digital advertisers and professionals to gain new clientele and forge meaningful connections. However, the frustration of investing countless hours and weeks into researching and crafting emails, only to receive no response, is exhausting.....

In today's highly competitive digital landscape, establishing a strong partnership between agencies and brands is crucial for successful customer acquisition. By aligning strategic goals, optimizing costs....

Remote project management is crucial in the ever-evolving world of digital advertising. With remote work on the rise, mastering project management is essential for success in this industry. But how can you effectively manage a remote team?

Advertising works. The only issue is the measurement tools digital advertisers have historically used to track performance and attribution are increasingly ineffective, thus shrouding digital advertising in murky analytics.

Fundamentally, if your CLV exceeds your CAC, you have a scalable acquisition channel. Applied to paid digital advertising, you can spend as much money available to acquire new customers as long as your CAC is lower than your CLV. So this becomes the most important metric to clearly define and track as you scale your acquisition channels.

We have found that most digital advertisers and agencies tend to get overwhelmed and distracted by the multitude of metrics and optimization levers available to digital advertisers.

have produced my share of advertisements which have been remembered by the advertising world as “admirable pieces of work” but I belong to the third school

Good digital advertisers need to be proficient in two complementary skills — assigning performance metrics by marketing funnel location and contextualizing optimizations